Identity Design

Debzillah Identity Design

Posted on: April 14th, 2012 by thebride

 

Identity Design for Personal Fitness Trainer

Identity Design for Debzillah, Personal Trainer

The Brief: Debzillah is a personal trainer who was starting a new business and needed an identity design for her business that reflected her vibrant personality and immense strength of character, whilst still remaining feminine. Deb was born with a congenital malformation and is missing much of her left arm and has worked very hard to get where she is today, overcoming more than most of us could imagine.

Debzillah offers customised and personalised training for all fitness levels. Whether you goal is to lose weight, gain flexibility and strength or increase your overall fitness, Debzillah can help you achieve your fitness goals. She is a fully qualified personal trainer with 3 years experience, and a qualified strength and conditioning coach. She believes that anyone can enjoy a healthy body no matter your circumstances & she’s living proof. Deb has recently completed a hike to Everest base camp and is the 2012 IPC Pole Champion (disabled division).

Our Solution: We created a logotype with a lot of flow and movement to it, to evoke the feeling of motion, into which we incorporated her tagline "be inspired" in a contrasting typeface.